Travel Curious Expands Leadership in Sports Tourism with Major League Team Partnerships Across Every Leading Sporting Group
DATE: 9 July 2026
The global sports tourism market is projected to reach USD 984.24 billion in 2026*, driven by growing demand for live events, immersive fan experiences, and the technology platforms that make them easier to discover, book, and integrate into the traveler journey.
As travel and hospitality brands continue to prioritize experiences as a key driver of guest engagement and ancillary revenue, Travel Curious is proud to announce a major milestone for its Unified Experiences Platform™.
Travel Curious has officially signed teams from every major league sporting group to supply live sporting events and premium sports experiences through the platform, including:
National Basketball Association (NBA)
National Hockey League (NHL)
Major League Baseball (MLB)
National Football League (NFL)
Women’s National Basketball Association (WNBA)
Major League Soccer (MLS)
And more
This expansion further strengthens Travel Curious’ position as a leading B2B experiences platform, enabling hotels, travel advisors, loyalty programs, OTAs, and global travel brands to seamlessly connect travelers with world-class sporting events through one unified experiences platform.
As technology continues to reshape the sports tourism landscape through digital distribution, seamless booking experiences, and connected ancillary platforms, Travel Curious remains focused on helping partners unlock new revenue opportunities while elevating the customer experience.
“Sport is one of the most powerful drivers of travel and memorable experiences,” said Melanie Meador, President of Travel Curious Inc. “By bringing teams from every major league onto the Travel Curious platform, we’re creating new opportunities for hotels, travel advisors, and partners to connect travelers with premium live events in a seamless and scalable way.”
With growing global demand for experience-led travel, this latest milestone reflects Travel Curious’ continued investment in building the future of connected experiences for the travel and hospitality industry.
*According to Coherent Market Insights: Sports Tourism Market Size and Share Analysis – Growth Trends and Forecasts (2026–2033)
