TRAVEL CURIOUS ACCELERATES GLOBAL GROWTH: ACQUIRES REDEAM AND RELOCATES GLOBAL HEADQUARTERS TO U.S.

Written By Samantha Spencer

~Acquisition Creates Travel Industry’s Most Comprehensive End-to-End Experiences Platform, Projected to Process over $700M in First Year of Combined Operations~

Wilmington, DE – July 17, 2025 – Travel Curious, a leading B2B technology platform enabling travel, hospitality, and loyalty companies to seamlessly integrate experiences into their offering, today announced its acquisition of Redeam, a premier connectivity platform in the experiences sector. The strategic move marks another significant step in Travel Curious's growth journey, resulting in the formation of the newly combined company, Travel Curious Group Inc. valued at over $40 million. As part of its accelerated growth plans, Travel Curious is relocating its global headquarters to the United States, while maintaining operational offices in London and Madrid.

The acquisition marks a major milestone in Travel Curious’s goal to simplify and unify the fragmented experiences landscape. By integrating Redeam’s proven technology and extensive partner ecosystem into its enterprise platform, Travel Curious now offers the industry’s most comprehensive end-to-end experiences infrastructure, connecting supply, distribution, and monetization across travel, hospitality, and loyalty.

“The growing demand for meaningful experiences is permanently reshaping the travel landscape. This bold move advances our mission to become the world’s most relevant operating system for the Travel Experience Global Market, worth more than $3 trillion,” said Amir Azulay, CEO of Travel Curious.

“For too long, travel providers have struggled to source and sell high-quality experiences, while tour and attraction operators faced steep barriers to global distribution. With our connectivity solutions, deep technical expertise, and trusted partnerships, we can now empower brands across the travel ecosystem and beyond to drive customer engagement, build loyalty, and unlock value, all within a flexible, live infrastructure designed for growth.”

Redeam brings to Travel Curious hundreds of integrations across both supply and demand, including exclusive relationships with the world’s leading live entertainment ticketing systems, global theme parks, and iconic attractions. These capabilities, along with the depth and maturity of the combined technical infrastructure, will enable the entity to process over $700 million in transactions in its first year of combined operations.

“Joining forces with Travel Curious marks a powerful alignment of two companies with a shared mission, complementary capabilities, and a common ethos,” said Melanie Meador, former CEO of Redeam, who will stay on as President. “Together, we’re not just expanding our reach - we’re delivering a customizable, scalable, and commercially proven solution that helps our partners realize the full value of experiences across travel, hospitality, and beyond.”

Unlike solutions tied to a single booking engine or vertical, Travel Curious now sits at the center of the experience ecosystem, serving agnostically on both the supply and demand sides. The platform integrates directly with loyalty platforms, point-of-sale systems, and e-commerce channels, empowering partners to activate their own branded experiences strategy.

“Experiences have moved from ancillary to essential, going beyond enhancing travel to the reason people travel.  From Yankees games and wine tastings to arena concerts and cultural tours, Travel Curious is making it simple for brands to own the entire customer journey,” said Azulay.  

While the Redeam brand will sunset, its team, technology, and client contracts remain integral to the growing Travel Curious platform. Partners will continue to receive uninterrupted service while gaining access to enhanced tools, distribution, and support. Early integration milestones are expected by the end of Q3, with full system unification targeted for completion within the year.

About Travel Curious 

Travel Curious is a travel technology company connecting travelers to exceptional experiences through its proprietary platform. With a suite of tools designed for hotels, travel brands, and loyalty programs, the company enables award-winning hotels and global distribution networks to activate their brand, elevate their guest experience, and drive revenue. TCGI will be based in Wilmington, DE, USA, with operational offices in London and Madrid.

Contact:

Kerry van Niekerk
Head of Marketing
Travel Curious
kerry.vanniekerk@travelcurious.com

Samantha Spencer