How Hotels Can Increase Guest Spend Through Experiences
AUTHOR: Travel Curious
DATE: 2025
Hotels are increasingly looking beyond room revenue to enhance the guest experience and unlock new commercial opportunities.
Local tours, attractions, and activities have become an important part of the modern traveler journey, particularly as guests seek more personalized and destination-driven stays.
For hotels, offering curated experiences can create new opportunities for both guest engagement and incremental revenue generation.
The Shift Toward Experience-Led Travel
Travellers are placing greater value on how they experience a destination, not simply where they stay. Guests increasingly look for:
Local cultural activities
Guided tours
Attractions and events
Food and drink experiences
Flexible in-destination recommendations
Hotels are well positioned to support these needs because they already sit at a key decision-making moment within the traveler journey.
Capturing In-Stay Booking Opportunities
Many guests do not finalize all activities before arrival. Instead, bookings often happen:
During check-in
Through concierge interactions
Via hotel apps and guest platforms
While planning day-to-day activities during the stay
Providing access to bookable experiences within these touchpoints allows hotels to become part of the in-destination discovery process.
Creating a Connected Experiences Offering
Travel Curious enables hotels and hospitality partners to integrate curated experiences directly into their guest journey through connected booking and distribution solutions. This allows hotels to:
Offer destination experiences alongside accommodation
Provide guests with bookable local activities
Access live inventory and availability
Create additional ancillary revenue opportunities
Rather than managing individual operator relationships manually, hotels can access connected experiences inventory through a scalable ecosystem.
Enhancing the Guest Experience
Experiences can also strengthen broader guest satisfaction by helping travellers engage more meaningfully with the destination.
By connecting guests with relevant local activities, hotels can extend their role beyond accommodation and become part of the overall travel experience.
